Meet Shaun

Hi, I’m Shaun West, an internationally accredited coach with a background in military discipline, entrepreneurial success, and years of practical business experience. I specialise in helping business owners overcome challenges, unlock their potential, and achieve sustainable growth.

 

Through tailored coaching and proven strategies, I empower individuals and organisations to take control, focus on what truly matters, and drive their businesses forward.

I help business owners move forward with direction, clarity and accountability using proven frameworks for growth and success.

Business coach | consultant

In my early days, I was a shy, introverted kid with a dream of joining the Parachute Regiment. Despite doubts and scepticism, I persevered, turning every challenge into fuel for determination. My time in the army was transformative, filled with formidable tests and unforgettable experiences—from earning the coveted Maroon Beret to thriving in complex, high-pressure environments.

 

In 2005, I transitioned into the business world, starting in the security industry. My journey took me from honing my skills in South Africa’s renowned Ronin bodyguard course to operating in some of the world’s most challenging environments, including Iraq and Afghanistan. The birth of my second child marked a turning point, sparking a desire for change and a new focus.

 

Returning to the U.K., I founded a highly successful 7-figure business, launched an industry-leading magazine, and built a tech platform now used by thousands of professionals. These ventures taught me the value of resilience, focus, and strategic thinking.

 

After years of building businesses and overcoming challenges, I realised my true passion was helping others succeed. That’s when I embraced coaching, drawing on my experience to empower business owners to overcome obstacles, achieve their goals, and create meaningful change in their lives and businesses.

In my early days, I was a shy, introverted kid who had a dream to join the Parachute Regiment. Despite doubts and cynicism, I persevered, turning scepticism into fuel for determination. My time in the army was marked by formidable challenges and unforgettable experiences, from earning the coveted Maroon Beret to operating in extremely complex environments.

 

In 2005, I transitioned into the security industry. From honing my skills on South Africa’s renowned Ronin bodyguard course to surviving hostile territories in Iraq and Afghanistan.  The birth of my second child marked a turning point for change.

 

I decided to return to the U.K. and founded a highly successful 7-figure security business, established an industry-leading magazine and built a highly engaged tech platform that’s used by thousands of industry professionals.

After a successful career to-date, I realised I wanted to give back to the people and the industry that had given me so much and I embarked upon a coaching journey that strengthened my mindset motivating me to lead others on their path to achievement.

My Mission

To help business owners move forward with direction, clarity and accountability using proven frameworks for growth and business success.

To help security professionals seeking success by using elite business & mindset techniques to level up their business and career.

My philosophy is grounded in resilience, adaptability, and steady growth—values I’ve carried with me since my days in the military. I believe that every setback is a chance to come back stronger, and every challenge is an opportunity to grow and improve.

 

With this approach, I help business owners unlock their potential, tackle obstacles head-on, and build businesses—and lives—they can be truly proud of.

Your Next Step

Ready to Work Together to Grow Your Business and Achieve Real Results?

Unlock your potential with tailored coaching to drive real change in your business and life.

Get in touch and take the first step towards transforming your business.

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WHY WORK WITH ME

WHAT MY CLIENTS SAY

Don’t just take my word for it. Hear from the people who’ve worked with me.

David Harper contributes to Shaun West's testimonials
“Shaun brought clarity to my business and helped transform and elevate it to the next level.”
David Harper
Security Professional
Matt Adey
"Shaun's coaching was an eye opener for me as I embarked on my new venture. His invaluable guidance helped me gain clarity and chart a clear path forward."
Matt Adey
Felltop Wellbeing
Geoff Clayton
"Thanks to Shaun’s exceptional guidance and expertise, I found clarity and direction where I was heading with my career and managed to secure a successful position."
Geoff Clayton
Security Professional
Anthony Porter
"The coaching I received from Shaun was a game-changer for my business growth. His expert guidance has helped to develop a winning strategy that has significantly expanded my business's success."
Anthony Porter
TrustOn Ltd
Jon Moss
"Whenever I have a career conundrum, I ask 'what would Shaun do?' I owe a lot of my success to Shaun's advice and guidance."
Jon Moss
Omni Group Ventures

Start With a Discovery Call

Together, we’ll explore your goals, address your challenges, and uncover the potential to grow your business.

COACHING STRATEGY

Achieving personal and professional growth requires a clear and effective plan. Here’s how we’ll work together to turn your goals into results.

My business coaching is designed to help you develop actionable strategies and overcome obstacles to drive real results. Together, we’ll identify and tackle the challenges holding your business back, refine your focus, and create a clear plan for sustainable growth.

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