Meet Shaun

Hi, I’m Shaun West, an internationally accredited coach, with a background steeped in military discipline, security expertise, and entrepreneurial success. Using Elite Mindset coaching techniques, I empower individuals and organisations in the security industry to overcome their obstacles and achieve exponential growth.

I Help security professionals seeking success by using elite business & mindset techniques to level up their business and career.

Your Elite Mindset Coach

In my early days, I was a shy, introverted kid who had a dream to join the Parachute Regiment. Despite doubts and cynicism, I persevered, turning scepticism into fuel for determination. My time in the army was marked by formidable challenges and unforgettable experiences, from earning the coveted Maroon Beret to operating in extremely complex environments.

 

In 2005, I transitioned into the security industry. From honing my skills on South Africa’s renowned Ronin bodyguard course to surviving hostile territories in Iraq and Afghanistan.  The birth of my second child marked a turning point for change.

 

I decided to return to the U.K. and founded a highly successful 7-figure security business, established an industry-leading magazine and built a highly engaged tech platform that’s used by thousands of industry professionals.

After a successful career to-date, I realised I wanted to give back to the people and the industry that had given me so much and I embarked upon a coaching journey that strengthened my mindset motivating me to lead others on their path to achievement.

In my early days, I was a shy, introverted kid who had a dream to join the Parachute Regiment. Despite doubts and cynicism, I persevered, turning scepticism into fuel for determination. My time in the army was marked by formidable challenges and unforgettable experiences, from earning the coveted Maroon Beret to operating in extremely complex environments.

 

In 2005, I transitioned into the security industry. From honing my skills on South Africa’s renowned Ronin bodyguard course to surviving hostile territories in Iraq and Afghanistan.  The birth of my second child marked a turning point for change.

 

I decided to return to the U.K. and founded a highly successful 7-figure security business, established an industry-leading magazine and built a highly engaged tech platform that’s used by thousands of industry professionals.

After a successful career to-date, I realised I wanted to give back to the people and the industry that had given me so much and I embarked upon a coaching journey that strengthened my mindset motivating me to lead others on their path to achievement.

My Mission

To help security professionals seeking success
by using elite business & mindset techniques
to level up their business and career.

To help security professionals seeking success by using elite business & mindset techniques to level up their business and career.

My philosophy is rooted in resilience, adaptation, and continuous growth, values that I nurtured from early days in the military. I believe that every setback is a setup for a comeback. And every challenge is an opportunity for transformation. With this philosophy, I help you unleash your potential and create a life and career you’ll love.

Your Next Step

Ready to transform your challenges into stepping stones for success?

Harness the power of Elite Mindset coaching to create remarkable change in your life and business.

Book a coaching call with me and begin your transformative journey today.

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WHY WORK WITH ME

WHAT MY CLIENTS SAY

Don’t just take my word for it. Hear from people who’ve worked with me.

David Harper contributes to Shaun West's testimonials
“Shaun brought clarity to my business and helped transform and elevate it to the next level.”
David Harper
Security Professional
Matt Adey
"Shaun's coaching was an eye opener for me as I embarked on my new venture. His invaluable guidance helped me gain clarity and chart a clear path forward."
Matt Adey
Felltop Wellbeing
Geoff Clayton
"Thanks to Shaun’s exceptional guidance and expertise, I found clarity and direction where I was heading with my career and managed to secure a successful position."
Geoff Clayton
Security Professional
Anthony Porter
"The coaching I received from Shaun was a game-changer for my business growth. His expert guidance has helped to develop a winning strategy that has significantly expanded my business's success."
Anthony Porter
TrustOn Ltd
Jon Moss
"Whenever I have a career conundrum, I ask 'what would Shaun do?' I owe a lot of my success to Shaun's advice and guidance."
Jon Moss
Omni Group Ventures

Start With a Discovery Call

During the call, we’ll discover your ambitions, tackle your challenges & unlock the extraordinary potential within you.

COACHING STRATEGY

To achieve personal and professional growth in the security industry it’s crucial to have an effective strategy.
Here’s how we’ll make your goals a reality.

Elite Mindset Coaching is a process designed to help you develop a positive and empowering mindset. We will work together to identify and overcome limiting beliefs that may be holding you back from achieving your goals. We will reframe negative thought patterns and help you develop a growth mindset that will empower you to take action and create the life you desire.

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