Unlock your potential

Achieve Exponential Growth with Elite Mindset Coaching

Ready to Get Started?

Is your security career & business
falling short of your ambitions?

See how you can unlock the door to exceptional growth with Elite Mindset Coaching

Break Free from Limitations.
Conquer Your Goals.
Transform Your Life.

By fusing a military mindset with proven business success strategies, my coaching will empower you to rewrite your destiny & break through any self-imposed limitations holding you back.



Unlock Your Potential

Join me for a discovery call. This is where we'll delve into your ambitions, tackle your challenges, and reveal the extraordinary potential within you.


Design Your

We'll develop a customised strategy & blueprint leveraging my exclusive elite mindset coaching framework to map out a practical pathway to your desired outcome.


Get Lasting Results

Embark on your transformational journey with me. As you follow the coaching program, you'll witness your evolution, achieving exceptional results and realising your ideal life.

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Elite Mindset Techniques Book

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David Harper contributes to Shaun West's testimonials
“Shaun brought clarity to my business and helped transform and elevate it to the next level.”
David Harper
Security Professional
Matt Adey
"Shaun's coaching was an eye opener for me as I embarked on my new venture. His invaluable guidance helped me gain clarity and chart a clear path forward."
Matt Adey
Felltop Wellbeing
Geoff Clayton
"Thanks to Shaun’s exceptional guidance and expertise, I found clarity and direction where I was heading with my career and managed to secure a successful position."
Geoff Clayton
Security Professional
Anthony Porter
"The coaching I received from Shaun was a game-changer for my business growth. His expert guidance has helped to develop a winning strategy that has significantly expanded my business's success."
Anthony Porter
TrustOn Ltd
Jon Moss
"Whenever I have a career conundrum, I ask 'what would Shaun do?' I owe a lot of my success to Shaun's advice and guidance."
Jon Moss
Omni Group Ventures

Start With a Discovery Call

During the call, we’ll discover your ambitions, tackle your challenges & unlock the extraordinary potential within you.


To achieve personal and professional growth in the security industry it’s crucial to have an effective strategy.
Here’s how we’ll make your goals a reality.

Elite Mindset Coaching is a process designed to help you develop a positive and empowering mindset. We will work together to identify and overcome limiting beliefs that may be holding you back from achieving your goals. We will reframe negative thought patterns and help you develop a growth mindset that will empower you to take action and create the life you desire.

Shaun West Coaching

Hi, I'm Shaun West
Your Elite Mindset Coach

As a former British Paratrooper, I have successfully navigated the transition from the military to “civvi street” carving out a successful career within the security industry.

I founded a profitable 7-figure security business, established an industry-leading magazine, and built an engaging tech platform that’s used by thousands of industry professionals.

I understand where you’re at right now. You’re seeking knowledge to improve your personal performance and advance your security business and career.

With my background and experience, I have the expertise to help you on your journey, personally holding you accountable and keeping you on track to achieve your goals.

Common Myths

coaching is a luxury for the wealthy

While some coaches may charge extortionate fees, there are many affordable options available.
Here at Shaun West Coaching, I offer sliding scale fees to make my services accessible to a wide range of clients.

Coaching is only for people who are lost or confused

While coaching can certainly be helpful for people who are feeling lost or unsure about their direction in life, it can also be beneficial for those who are seeking to make positive changes or improvements in their personal or professional lives.

coaching is only for successful people

Life coaching can benefit anyone, regardless of their current level of success. In fact, many of the people I work with are looking to overcome certain challenges or achieve specific goals.

Coaching is a one-size-fits-all solution

I develop personalized strategies and plans tailored to each client’s unique needs and goals. There is no one-size-fits-all solution in life coaching.

coaches will tell you what to do

While coaches may offer suggestions or guidance, we are not here to dictate what you should do. Instead, I help my clients explore their options and make decisions that are aligned with their values and goals.

Still have questions?

Drop me a line and I’ll be happy to answer any questions you may have about my coaching method. 

Our team is here to inspire you

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